erbaviva – product experience platform
erbaviva, the maternal and child care brand, is introduced to Taiwan for the first time. erbaviva is committed to providing safe and high-quality organic maternal and child products, aiming to create an exclusive brand product experience platform, communicate its brand value with TA, and introduce its products and the time to use them. Also, it guides consumers to the counter to experience its products according to different promotion schedules.
Strategy I: Impressive Opening to Viewers
Enhance the appeal of the brand purity, safety and comfortableness and plan a large visual display board on the website, allowing viewers to have an impressive opening, clearly emphasizing the brand concept and spirit.
Strategy II: Not only introduce products, but also teach you how to use them.
Facilitate problem solving from the user’s point of view, use animation to "move" the brand’s exclusive characters, present the massage techniques applicable at various stages in a simple and clear way, and bring out the product characteristics and applicable situations. Also, increase the revisit rate and user engagement.
Strategy 3: Call to action
After customers are successfully attracted, use a simple and clear way to guide them to take action. Provide product giveaway promotion schedules on the website. Those who are eligible can visit the counter to obtain products for experience。And our client can manage the redeem messages according to the activities. In addition, there is a smooth browsing route to guide users to the official platform for purchase.
Brand Value x Product Introduction x Immediate Experience Achieve at One Time.
Convey brand value by establishing the platform and match complete product use scenarios to guide users step by step to understand brand spirit and full product picture and make TA want to experience immediately. Also, work with the media for relevant propaganda operation and make the discussion increase significantly after the website went online so that when searching the internet, consumers can find the platform and know more about the information to obtain products for experience at a counter.