Shizuoka-ken Self-driving Tour Challenge

Background

Facing the Covid-19 pandemic in 2020, Taiwanese couldn’t go abroad for travel, and any Japanese tour couldn’t be sold; in-person events that attracted a large crowd were avoided to maintain social distancing. However, the annual plan for Promotion of Self-Drive Tours in Shizuoka-ken still had to be carried out under such circumstances.

Solution

Launched online events to replace in-person events that had close contact with people.

1. Observed the feeling that people couldn’t go abroad but desperately wanted to travel to Japan, the online event simulated the Self-drive Tours in Shizuoka to let the public make a deep impression of Shizuoka via interaction.

2. The design of the event pages adopted an illustration style with highly restored and bright colors, presenting the ultimate beauty of Shizuoka to the public.

Results

1. Little media budget was allocated for the 40 days of the event, but the challenge for a total of 20,000 visits was made, and nearly 10,000 unique shares. 

2. The website received over 40,000 page views.

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