Using its organizational advantages, e21MM integrated programming technology, visual design, 3D space design,  and UI/UX design incorporating rich in-person event experience to develop an innovative virtual meeting & exhibition platform, MagicWay, which migrates complex meetings & exhibitions completely to virtual cyber space for execution. The platform has excellent scalability, cyber technology stability, manageability, accessibility, and includes the following functions:

◆Customization:

Provide module function options and be able to customize based on event planning so as to properly deliver the brand image, enhance the brand awareness, and create more possibilities in the virtual world. 

◆Networking & Engagement:

Provide functions such as Q&A, survey functions for keynote and sessions, meeting function for on-line discussion, to increase guests’ stickiness and engagement to the brand and event. Also, the platform provides a point accumulation reward mechanism to encourage guests to have active participation and interesting games for entertainment during meeting breaks. 

◆Convenient Content Management:

The data management system provides a  comprehensive back-end management interface. Users can easily upload data and set up the front-end display and functions, and modifications can be updated immediately. The system saves the efforts to produce webpages and empowers the event organizers for the full control. 

◆Event Integration Management System:

Integrate systems of registration, email-blast, and survey to save efforts for data processing and to simultaneously control registration status. Also, a wide range of reports and data are provided for marketers to judge the effectiveness of events immediately.

◆Virtual Exhibition Hall & Booth:

Theme Pavilion and virtual booths can be utilized to design various forms of on-line exhibitions, and introduce products or services via multimedia approaches. Virtual booths provide functions of one-on-one meeting, live demo, and giving business card to create interactive opportunities and help to turn sales leads into business opportunities.

◆Live broadcasting:

Provide real-time integration of live broadcasting and support of pre-recorded contents by uploading videos in advance and setting broadcasting time. The on-demand function is provided to  sustain the videos on the platform for a period of time, so that the guests can repeat watching, or potential customers can have opportunities to understand the brand hence the continuous interaction between the guests and the brand can be reinforced.

◆Intuitive and Convenient Operation:

There is no need to install an app. Guests can log in the platform to set the agenda they want to attend in their personal itinerary in advance or save the agenda and relevant information of exhibitors in their personal e-folders so that they can check such information at any time. Also, they can make an appointment and conduct one-on-one meeting with the booths they feel interested.

 

ESG has become one of the important issues that many investors and companies are concerned about. Compared with physical events, virtual events has the following advantages in terms of ESG:

◆Environmental protection:

Physical events consume a lot of resources such as logistics, venues, equipment and energy, thus generating a lot of carbon dioxide and other wastes, whereas virtual exhibition platforms effectively reduce carbon emissions. Also, the use of digital methods for event management reduce environmental impact.

◆Social responsibility:

Platforms with customized functions can help enterprises optimize brand image communication and increase public understanding of  enterprises. Also, the rights and interests of those who are inconvenient to participate in the events can be enhanced by using functions such as live broadcasting and online meeting.

◆Corporate governance:

By using customized functions, arranging registration process and agenda in a safe and controlled online environment, data collection can better comply with regulations and achieve higher transparency.  For hybrid events integrating physical and virtual activities, organizers can strengthen venue and safety management by using the platform.