TOYOTA Taiwan Facebook Fan Page Management


The goal of TOYOTA Taiwan Facebook fan page management: increase of intensity of interaction with fans/ communication of appeals of different types of cars/ increase of brand preference
- Be Timely and Topical.
- Promote Consistently and Frequently.
- Use graphics, simple concept.
- Have fun.
In addition to daily posts for the brand and the posts in combination of features of different types of cars and festivals, think about how to express the information of car types or driving in an easy-to-understand way. What’s more, the posts related to current affairs are tests of a team’s creative ability as the team needs to produce creative ideas immediately to respond to the current affairs, communicate and confirm with customers, and create an awesome post timely.
Without media resources, achieve high organic reach and interaction and achieve positive interactions with car owners, fans, and non-fans.