Google Play Amusement Park
According to Google’s statistics, nearly 75% of Taiwan’s population has smart phones, and about 90% of Taiwan’s online population accesses to the internet through mobile phones. Everyone uses its smartphone to play games up to 80 minutes every day. Also, Taiwan is registered as a developer of Google Play service platform and has been growing rapidly, making Google pay more attention to the development of Taiwan. Taiwan is a highly mature market in terms of the behavior of the use of mobile devices in the global market today. To provide users and developers a perfect matchmaking platform, the “Google Play Amusement Park” was born.
"Google Play Amusement Park" was widely echoed, making game players explore the mobile fun in the corner of city life!
e21MM integrated marketing strength to design and build the giant "Google Play Amusement Park" with five theme areas: "Parenting Park", "Public Square", "Player's Hall", "Exploration Amusement Park" and "Play Area". There were over 50 developers and distributors, and more than 70 games and apps including educational puzzle games, high-quality entertainment suitable for all citizens, and the most popular mobile games, mobile life using innovative technology for fun exploration, and Google Play's powerful one-stop service to meet the needs of different age groups for mobile entertainment.
In conjunction with the opening, operation and closing time of Google Play Amusement Park, different and continuous content marketing activities such as Street Games, Use of Knowledge for Coffee, and Dropping Bad Piggies were planned, leaving game players pleasant memories. In addition to making users’ favorite Google Play virtual game world come true in the life corners in Taipei City, a mobile entertainment experience that is close to life and diverse was even provided to game players.
The “Google Play Amusement Park”, which was limited to be first played in Taipei, was not only an exclusive theme park built for Taipei City, but also let the fun spread around. By making the virtual game world come true in every corner of the city, Taipei became an interesting city where game players could have fun everywhere! After accompanying game players for the exploration of the mobile entertainment world for 4 weeks, the number of the users enthusiastically participated in accumulated more than 60,000 person-times; the number of online event responders exceeded one million; and the total number of YouTube event channels was over 2 million views.