THERMOS Official Website
THERMOS, the century-old temperature-control expert classic brand, is the world's oldest vacuum insulation brand. It has introduced over 500 items of thermal insulation containers, pots and accessories in Taiwan. There are indeed a variety of products so it is an extremely challenging task how THERMOS can let customers quickly find what they need and corresponding recipes.
[Usability - On-Demand Change Filter]
Users can sort by category, capacity, price, color, and sales outlets on product pages. Click on the conditions above, and the product selected based on the conditions will immediately and dynamically be displayed below.
[Practicability – Meet User Needs]
In addition to product introduction information, there are links to delicious recipes corresponding to products. Also, there are global first e-inquiry test reports, the comparison of different colors or patterns for the same type of products, and comprehensive information such as the best-selling list of a category. In addition, there are real-time, updated information of culinary class, store location to be conveniently checked with maps, the latest events, and frequently asked questions. Such an huge website content is based on the principle of subtraction design in terms of visual design, pursuing less is more, leaving what can truly meet needs, and creating a great situation for users to have a good experience.
From the homepage to inside pages, the classification of the website menus is very clear. It is a very intuitive operation to use the website for users, and it can be used easily. Users learn how to use it quickly and efficiently. Also, because it is very intuitive to use, when a user visits the website for the second time, he/she can immediately think of how to use the website. According to the actual survey, it was found that the users’ overall memory and satisfaction are quite good.