The concept is woven into the fabric of e21. A concept that has sustained the high level of client service maintained by the agency since its inception. In simple terms – strategy + creativity + technology – is the seamless fusion of diverse disciplines that underlies the agency’s comprehensive approach to effective marketing communications. A process that requires multi-talented, multilingual, and multicultural personnel – working with advanced Web-based tools and other technologies – to achieve the client’s objectives as effectively, and cost-efficiently, as possible.

This unique blending of disciplines has enabled e21 to become one of the world’s leading integrated marketing communications agency to specialize in East-West communications and integrate powerful e-business tools into its solutions and operations.

For example, let’s consider an advertising campaign. Each project begins with the generation of a creative brief approved by the client. An account planning team is assigned to the project and works with the agency’s creative and media experts who together formulate an effective strategy. But before a strategic plan is finalized, the agency’s technical experts are brought in to consult on the optimum means of support relevant to the suggested creative solution. For an online sales promotion that concludes with real-time purchase of software, this might require new programming to accommodate the client’s encryption needs and payment gateway vendor. Technical road bumps are anticipated and avoided so that the communications plan then becomes an integrated whole fully supported by all members of the account team.

This ‘end-to-end solution’ approach – whether applied to PR programs, sales conferences, or collateral design, etc. – is each client’s guarantee that the communications program developed and recommended by the agency will meet the client’s communication objectives with ‘fail-safe’ execution.

Whatever challenge is presented us, e21 is not in business to waste the client’s time. Our agency professionals ’get it’ and ‘get it’ fast! For our technology clients, the knowledge and experience of our technical team greatly contributes to our ability to quickly learn about and understand new products and services

When someone asks you why e21, we hope the answer is obvious.