Today, the mantle of Public Relations falls over
an ever-widening spectrum of activities including press
conferences, press tours, multilingual press releases,
product introductions, strategic alliance announcements,
consumer contests, company spokespersons, new hires,
etc. Young companies are often the most reliant on PR
since they need to get noticed and accepted in their
specific market, at the same time gaining the credibility
necessary to attract new funding if, and when, needed.
e21’s international teams of talented PR professionals
are always on the search for new and more effective ways
to present clients in a positive framework.
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