Client: 7-Eleven
7-Eleven has been working with e21 for over seven years as its interactive marketing
agency, and the latest project involved using the Web site and other media
sources to further publicize 7-Eleven’s “It’s great to have
7-Eleven” slogan. e21 took on the task and began planning more promotional
events using the resources of the Web site and electronic portals. Web sites
with themes such as “Hello Kitty 3D Magnet Collection,” “Calorie
Diary,” “Japanese Food Fair,” and “Charity Event” were
created so consumers would become aware of the latest 7-Eleven products.
In addition, numerous events were staged to increase the interaction with consumers
and reward them with free samples or prizes. In addition to this, the Web site
became an integrated marketing vehicle that combines with SP activities and
the client’s 7-WATCH print magazine. Through e21’s integrated marketing
methods, 7-11 has established a good brand image and is now a well-known service
to consumers. Our client currently has over 410,000 members on its Web site,
and attracts 50,000 visitors each day.
Client: China Motor
Our client, China Motor, wanted to
improve its Web site by adding more online
functions. It hoped to attract drivers online, and launch an eService site
that allowed customers to schedule appointments using the Internet. China Motor
is the first automaker in Taiwan to link a virtual service to real-life auto
shops. They hoped to shorten the wait time for components by having users book
ahead for needed maintenance and specify the parts they required. The new Web
site aimed to improve service to the car owners as well as improve communication
with the auto repair shops. Since the launch of this service, over 100,000
members have signed up, and over 70% of those have expressed satisfaction with
the service they received and with the content of the Web site. e21 effectively
integrated online and offline resources for China Motor and helped automobile
repair services take a step forward.
Client: Chunghwa Telecom, V-card e-marketing campaign
e21corp planned and produced this “camp,” or “kuso” V-card e-marketing campaign for Chunghwa Telecom’s new emome service. Chunghwa Telecom’s emome includes 3G images and a sound streaming electronic greeting card service. Basing its e-campaign on the popular Taiwanese TV program called “Civil and Stuffy Pot,” e21 incorporated the same multi media features that are offered in the emome service to more closely identify the e-campaign to the product. The “camp” parody campaign was designed as an alternative for a Valentine's Day Card with the intention of attracting the younger generation. emome enriches 3G multi-media images and sound contents and e21’s campaign stimulated the target audience to switch and upgrade to a 3G machine.
Within 3 weeks, this modern e-marketing campaign attracted more than 54,000 hit to the site and rapidly raised product awareness.
Client: The Ford Fiesta Launch Campaign
Ford and e21 have successfully cooperated for four years spanning the Quality Care Website to the Fiesta car launch marketing campaign Website. e21 task force team has produced a Website and e-marketing campaign that has solidly branded the Ford” build-strong” image in the heart of the consumer. e21’s Quality Care Website has provided a forum where modern, hip young consumers can share their Fiesta experiences.
The Ford Fiesta features a trendy design in line with the classic German design. The web site scores high among users and is a popular site.
Client: The Ford Metro Star Rhine Version Launch Campaign
Ford announced the first German original import package to Taiwan with the classic car style that features traditional classic German craftsmanship.
The Metro Star Rhine Version is particularly attractive to the consumer who is keen on the European car style. In order to display the German high quality craftsmanship, the e21 team organized and planed this lunch event by integrated it with an off line Leica camera photograph exhibition. This not only demonstrated the strong German style but also reinforced the classic car craftsmanship.
Client: eBay China
The e21 Beijing marketing agency office was enlisted
to improve on an online promotional lottery game.
e21 was asked to integrate the various operating platforms
of Eachnet and eBay worldwide to validate the accuracy
and scoring standard of all game participants. By
setting up questions, checking answers, and making
sure that those who answered correctly were able to
join the lottery game helped to ensure that information
was being successfully distributed. The online lottery
game, called “New Stars Shining for the Luckiest – win
big prizes on the spot,” was available to all
registrants in the hope of facilitating both the global
popularity and the user recognition of Eachnet and
eBay.
During the 7-day’s of activity, the site homepage
was visited 40139 times, with an average of 5734 members
taking part in the game every day. On the most active
day, the participation number was 6452.
Judging from the final statistics, the original goal
of distributing the Eachnet and eBay news through designed
questions was attained. It also attracted more users’ attention
than expected because it provided a fun experience
too. This project proved to be a novel way to distribute
new information, in a timely and effective fashion,
to facilitate Eachnet and eBay’s international
development. It also helped to layout an informational
foundation for multi-national exchanges among eBay
users worldwide as well as for the export-oriented
trade between Eachnet members and eBay users. It was
a great online promotion success.
Additional Creative Work
