Client: 7-Eleven
7-Eleven has been working with e21 for over six years as its interactive marketing
agency, and the latest project involved using the Web site and other media
sources to further publicize 7-Eleven’s “It’s great to have
7-Eleven” slogan. e21 took on the task and began planning more promotional
events using the resources of the Web site and electronic portals. Web sites
with themes such as “Hello Kitty 3D Magnet Collection,” “Calorie
Diary,” “Japanese Food Fair,” and “Charity Event” were
created so consumers would become aware of the latest 7-Eleven products.
In addition, numerous events were staged to increase the interaction with consumers
and reward them with free samples or prizes. In addition to this, the Web site
became an integrated marketing vehicle that combines with SP activities and
the client’s 7-WATCH print magazine. Through e21’s integrated marketing
methods, 7-11 has established a good brand image and is now a well-known service
to consumers. Our client currently has over 410,000 members on its Web site,
and attracts 50,000 visitors each day.
Client: China Motor
Our client, China Motor, wanted to
improve its Web site by adding more online
functions. It hoped to attract drivers online, and launch an eService site
that allowed customers to schedule appointments using the Internet. China Motor
is the first automaker in Taiwan to link a virtual service to real-life auto
shops. They hoped to shorten the wait time for components by having users book
ahead for needed maintenance and specify the parts they required. The new Web
site aimed to improve service to the car owners as well as improve communication
with the auto repair shops. Since the launch of this service, over 100,000
members have signed up, and over 70% of those have expressed satisfaction with
the service they received and with the content of the Web site. e21 effectively
integrated online and offline resources for China Motor and helped automobile
repair services take a step forward.
Client: City of Oakley, California
The City of Oakley asked e21 to design a Web site that would provide residents,
potential residents, local businesses, and city employees with information
about the local community. The goal was to communicate effectively with both
city stakeholders and the general public. Working closely with Oakley's Deputy
City Manager, e21 Web designers developed an intuitive navigation scheme and
created a thematic approach to communicate Oakley's history, municipal structure,
city services, news, events, and career opportunities. On the backend, e21
customized its e-Volve Content Management System module, allowing the city
to update its site content on a real-time basis. e21 also tailored online request
functions to allow residents and business owners alike, to submit online forms
and applications for various licenses and permits. Oakley also required a Spanish
language site. e21, an experienced localization marketing company, was able
to create this version as well.
Client: Ford Quality Care
When Ford approached e21 as a corporate branding creative
agency to undertake this project, it wanted to improve
its Web site by offering better services to clients and
further publicize the Ford tagline “QualityCare.” Ford
wanted the Web site to have a user-friendly interface
and provide services that are more convenient for the
consumer. The content e21 added to the site included information
on current news, member’s center, online shop, information
for car owners, and more. In addition, e21 organized various
online promotions to attract new users. Since the launch
of the modified site, the number of Web visitors has tripled
and the number of online appointment bookings and product
sales has grown significantly.
Client: eBay China
The e21 Beijing marketing agency office was enlisted
to improve on an online promotional lottery game.
e21 was asked to integrate the various operating platforms
of Eachnet and eBay worldwide to validate the accuracy
and scoring standard of all game participants. By
setting up questions, checking answers, and making
sure that those who answered correctly were able to
join the lottery game helped to ensure that information
was being successfully distributed. The online lottery
game, called “New Stars Shining for the Luckiest – win
big prizes on the spot,” was available to all
registrants in the hope of facilitating both the global
popularity and the user recognition of Eachnet and
eBay.
During the 7-day’s of activity, the site homepage
was visited 40139 times, with an average of 5734 members
taking part in the game every day. On the most active
day, the participation number was 6452.
Judging from the final statistics, the original goal
of distributing the Eachnet and eBay news through designed
questions was attained. It also attracted more users’ attention
than expected because it provided a fun experience
too. This project proved to be a novel way to distribute
new information, in a timely and effective fashion,
to facilitate Eachnet and eBay’s international
development. It also helped to layout an informational
foundation for multi-national exchanges among eBay
users worldwide as well as for the export-oriented
trade between Eachnet members and eBay users. It was
a great online promotion success.
Additional Creative Work
