Client: Broadcom, USA
January 31, 2005, marked the occasion of e21's first collaboration
with US-based Broadcom to successfully organize their product
release conference for "The First China Premiere of Broadcom’s
Ultimate Powerful Integration Ethernet Exchange Solution on
Earth." There were 53 media representatives that attended
this press conference including 36 print media reporters,
5 from IT media, 6 from popular media, and 5 representing
online portals. Additionally, e21 arranged for the Central
TV station’s “Light of the Technology” show
personnel to attend and record the entire conference.
The conference was well-attended and Chinese media showed their enthusiasm
about this new world-class technology. 8 reporters attended
the group interview after the main conference to gain a
thorough understanding of the new product. Within 2-months,
this event generated 54 conference related clippings, including
Central TV's special report program. The successful management
of this press conference bolstered Broadcom’s
confidence for further cooperation with e21. Another successful
new product series release press conference held by Broadcom
and organized by e21 took place in June 2005.
Client: Panda Group
For the first time in many years, Panda Television
Group conducted a large-scale marketing campaign. Its
objectives included promoting its latest high-end products,
demonstrating its updated image as a reinvigorated state-owned brand, testing
market channel response to its DLP products, and becoming a fresh focus for
news media coverage based on recent accomplishments.
e21 designed a trinity method for the client --
a unique and novel unveiling ceremony, press conference,
and new product display, all-in-one, which made Panda's
ultra-clear digital television press conference an
attention-grabbing event that allowed all attendees
to experience the high-definition viewing provided
by the advanced technology of Panda’s digital
TV.
The event was held simultaneously in three major
cities, Nanjing, Beijing, and Shenyang presenting
challenges from large building activities, complex
environment conditions, and short time intervals.
However, e21's strong communication capabilities,
rich execution experience, and seamless working methods
helped make supervision of the event extremely smooth.
The effect of Panda's product release press conference
was tremendous – 14 media and approximately
150 attendees in Nanjing; 43 media with approximately
50 distinguished guests in Beijing; and 15 media
plus nearly 100 attendees in Shenyang. Moreover,
shortly following this product release conference,
e12 staged a large-scale market promotion simultaneously
in three separate cities, obtaining high market impact
along with substantial increases in seasonal sales
volume.
Client: Sun Microsystems Greater China Press Symposium 2005
The theme provided by e21 for this annual event was: 10 Moves Ahead – Solaris
10 & Next Generation Data Center. The objectives for the symposium were:
1. Create excitement and buzz about Sun's technologies and new services,
2. Improve customer momentum and adoption of new products and services, and,
3. Strengthen relationships between Sun executives and journalists. e21 invited
journalists from China, Taiwan, and Hong Kong for the Sun Greater China Press
Symposium 2005. This event generated 148 articles in total, of which 90%
of the articles were positive and 10% neutral. 6% of the articles were cover
stories, 39% included photos, and 27% were feature articles. The total advertising
value achieved was equivalent to over USD1 million. The total impressions
generated were 968 million including 18 million in print media, 890 million
in online media, and 60 million in TV exposure.
Case Study: Shanghai Aier Eye Hospital & Universal Vision Biotechnology CO., LTD. Cooperation Press Conference
The objective of this June 2006 press conference was to announce and bolster the prospects of the joint cooperation agreement between The Universal Vision Optometry CO., LTD. and the Shanghai Aier Eye Hospital. e21corp planned and implemented the entire event, drawing on its long experience as a successful conference organizer.
Over 20 VIPs from government and business were invited in the press conference including such luminaries as Chi Jie, who is the vice chief of public health bureau in Chang Ning District of Shanghai and Xie LiJun, the vice president and general secretary of the Taiwan Compatriot Investment Enterprise Association. Additionally, 40 reporters from 31 media outlets attended the press conference. Many reporters conducted in-depth interviews with the principles of both Universal Vision Optometry CO., LTD. and the Shanghai Aier Eye Hospital. This successful press conference was another demonstration of e21’s powerful position in conducting highly successful press conferences for high visibility clients.
Case Study: Telelogic
As a leading enterprise software development solution provider, Telelogic remains true to its goal of developing the best software solutions and marketing them globally. It continues to innovate to assist its customers in improving and optimizing their businesses. Telelogic highly regards its Asia-Pacific business and sees China at the core of its long-term marketing strategy for the region. In both May 2004 and March 2005, e21 held successful press conferences in Beijing and Shanghai, respectively, to announce Telelogic's latest series of products and to present its marketing strategy to the media. Even though it was peak season for annual conferences, Telelogic was able to attract a high level of journalist participation and generate a positive impact from the conference. The result: e21 achieved a final clippings publication rate of 97%.
