Client: Inapac Technology
Inapac has established itself as the leading provider of memory devices for System in Package (SiP) configurations. With innovative, proprietary product designs, Inapac provides DRAM technology that delivers high power, performance, and speed, together with price advantages over competitive products. Due to our extensive hi-tech PR agency experience, particularly within the semiconductor industry, e21 was given the public relations task of positioning Inapac at the forefront of the broader IP, SiP, and SoC market and establishing the company as the industry leader in DRAM-licensing within the SiP market segment.
e21 planned and supervised Inapac's company launch with
great industry fanfare, securing no less than 25 articles
and trade press write-ups in a two-week time period,
the most prominent being a front page story in the EE
Times, plus contributed article opportunities in both
the EE Times and Electronic Design. Now, when trade press
editors think of state-of-the-art SiP configurations,
custom memory designs, or fabless DRAM solutions, they
automatically think of Inapac Technology.
In addition to its highly successful company launch,
e21 also initiated a totally new Web site for Inapac,
with links to the company's global strategic partners,
to coincide with the timing of the launch.
Client: InnoCentive
As a client in e21’s life sciences PR practice, we provide comprehensive
services in the US to InnoCentive, the first online scientific network that
allows 80,000 world-class scientists and global blue-chip companies to collaborate
in a global scientific community to achieve innovative solutions to complex
challenges.
Since 2005, e21 has netted nearly 7.3 million media impressions
and 34 articles. By leveraging news, events, and proactive
outreach, e21 has secured coverage for InnoCentive in top-tier
US and global publications. This media outreach has resulted
in placements in key trade, business and mainstream publications
around the world including the cover stories in BusinessWeek,
The Wall Street Transcript, and India-West. This drove media
interest across the nation and abroad as C'Affaires, The Wall
Street Journal Europe, Nikkei Asia, and The Financial Times
of London featured InnoCentive in their articles. Other key
media hits include coverage in BioSpace, CIO, Chemical & Engineering
News, IndUS Business Journal, IP Law and Business, Harvard
Business Review, The Scientist, and a bylined article in ZDNet.
These high-profile pieces have resulted in InnoCentive building
a solid reputation among its global clients, scientists, and
investors.
Client: Medion USA
Medion USA, is a wholly-owned subsidiary of Medion A.G. of Essen, Germany. Our client designs, manufactures, and supports multimedia PCs and other electronic products for marketing and distribution in North America. One of its specialized PCs, 'The Dream Desk,' was developed exclusively for Walt Disney, to be promoted and sold in the USA as the ideal learning tool for children 7-12 years of age.
e21 PR was strategically involved in the co-introduction of this product and worked closely with Disney over a 3-month period to plan and participate in the national product launch program which kicked-off with a major interactive press conference in New York, Aug. 5th. 2004. Press reaction to this event was greater than expected and reviews of the product were still being published by major national media four months later.
Client: Sun Microsystems, China PR Program
e21 provides comprehensive PR services in China through our Beijing public
relations agency office to Sun Microsystems that generate nearly 100 articles
per month. This has helped to enable Sun to capture a dominant position in
the world's fastest growing market. As part of this high-tech PR program, e21
plans and organizes the Sun Press Symposium – a full day press event
for nearly 200 journalists. Sun utilizes e21's innovative ePR system for monitoring,
managing, and analyzing the company's continuing press coverage in China.
