Client: Brocade SAN World
Brocade's SAN World is the premier multi-vendor IT event in the storage segment
in China. e21, as the appointed event marketing agency, provided comprehensive
management services for the annual event, including mini-Web site, exhibitor
coordination, online/offline registration, and public relations services. Over
2300 attendees, including 60 journalists, attended the 2003 SAN World event,
which featured Madam Zhang Qi, Secretary of the Ministry of Information Industry,
as its keynote speaker.
Client: IBM’s DeveloperWorks 2004
e21 assisted IBM's DeveloperWorks 2004 event in its planning and
execution. During the internal promotion period, the idea of MRT train lines
was used to model IBM’s 5 main product lines. An activity session was
organized in which participants who gave correct answers to questions received
prizes. On the day of the event, special Yo-Yo cards were made and integrated
with Yahoo Kimo’s back-end system to provide efficient transfer of
event information such as the number of participants at each session. These
cards were then given to participants as souvenirs. Overall, e21 received
excellent feedback from IBM for its ability to plan and organize an event
of this caliber.
In addition, e21 also helped IBM in planning its exhibition area for Computex.
During Computex, news of a deal between IBM PCD and Lenovo China leaked and
e21 was forced to react promptly in order to clear up the questions and concerns
of users. e21 was also responsible for setting up the VIP area in the second
floor of the Trade Center, which served as a place for clients to rest, discuss
business, shop for IBM products, and exchange free gifts. e21 received high
praise from both IBM and its customers for our event marketing in Asia and
organization efforts, which resulted in a substantial increase in IBM PC sales
at the conclusion of the event.
Client: Sun Microsystems Network Conference 2004
The Sun Network 2004 Conference (SNC) was held in June 2004 at the Shanghai
International Convention Center. This significant Sun annual event featured
Jonathan Schwartz, President and COO of Sun, as the event's keynote speaker.
Sun appointed e21 to provide professional management services for the conference
where more than 2,500 Chinese and foreign guests and more than 80 journalists
attended. e21 arranged hotel accommodations, shuttle bus arrangements, and
airport transportation for nearly 2,000 attendees that arrived from the
US, Japan, Hong Kong, and Taiwan.
e21 responsibilities also included media relations, design and production
of promotional collateral and conference materials, conference venue decoration,
pre-conference / at-conference receptions, evening banquet, special program
planning, hiring / coordination of interpreters, and on-site event management.
For this event, which fully met the client's expectations and demonstrated
our Asia corporate event planning and management capability, e21 hired and
trained more than 300 temporary staff and 30 professional interpreters.
Client: Oracle Open World
With over 5000 attendees, Oracle's Asia-Pacific OpenWorld was one of the largest
technology events in Shanghai in 2004. e21’s Shanghai event marketing team provided on-site management, transportation logistics, registration, and
other services. Over 200 temporary employees were enlisted to provide transportation,
ticketing, directional guides, and attendee services.
Client: Texas Instruments’ Developer
Conference
The TI Developer Conference is an annual event organized
by Texas Instruments to introduce new developments in technology.
In 2004, the conference entailed a series of events in Seoul,
Beijing, Shanghai, Guangzhou, Taipei, and Singapore. e21 took
on a major role in the event planning in Asia for the Web site,
the registration system, and the on-site logistic management
for these cities. By using the e21 registration system, our
client was able to obtain and analyze information regarding
the event participants in each region. The result was that
conference participation in Beijing, Shanghai, Guangzhou, Taipei,
and Singapore was much greater than expected compared to previous
attendance figures.
Additional Creative Work
