Client: ASI
ASI, a leading nationwide computer hardware and software
distributor that ranks as the largest, privately held woman-owned
business in Silicon Valley, approached e21 in 2002 to enhance
its motherboard catalog issued quarterly to resellers.
e21’s creative approach was to deliberately move
away from a datasheet look that is commonly used in PC
product catalogs. Instead of pages full of bullet points
with specs and data, e21 designed the layout and wrote
content so the catalog more closely resembled a computer
magazine. Features and benefits were presented in narrative
fashion with technical tips to help resellers position
and sell each listed product to their end-users. In addition,
larger product pictures arranged in interesting angles
were included instead of the typically tiny thumbnails
featured in other catalogs.
The result was a great success. Resellers responded enthusiastically
to the new design, and more vendors actively pursued placement
space. In 2004 the catalog was expanded beyond motherboard
products to include computers and peripherals, and e21
refreshed the overall design in response to ASI’s
commitment to keep the catalog interesting.
Client: SEMI
Global industry association, Semiconductor Equipment and
Materials International, asked e21 to design its Annual
Report to SEMI worldwide members. The theme for this Annual
Report was “change – at SEMI, in the industry,
and in the world!” This resultant 40-page, 4-color
collateral piece won kudos from the client for its clean
look and well-organized design approach. It was printed
and distributed worldwide to the SEMI association's 2200-strong
corporate membership.
Client: Unigen
Unigen, a leader in the design and manufacture
of OEM memory solutions, needed a compelling company profile
to introduce its capabilities, range of products and
services, and its worldwide reach. To optimize the
distribution of this 16-page profile, content was written
in both English and Chinese. The design strategy centered
on delivering key messages through brief text, which
was paired with large images of Unigen’s people
and facilities. A high-tech feel for the piece was
created through the use of progressive colors in conjunction
with silver – the result was a unique look that
enabled Unigen’s profile to stand apart from
competitors.
