Client: FedEx
FedEx came to the e21 marketing agency for development of a print media advertising campaign to better familiarize its business customers in the US with the broad scope of supply chain management services it now offers. e21 designed and produced this 4-color campaign to run in a variety of BtoB and industry magazines such as Transportation Management, Healthcare Shared Network, Electronic Business, and Automotive Logistics. In addition, e21 developed a customized landing site as part of the campaign so that interested parties could easily find detailed information on various FedEx supply chain services. By using tracking metrics together with this landing site, e21 was also able to provide FedEx with information regarding both the effectiveness of the ads and their media placement.
Client: Opnext
When Hitachi spun off its optics business to form a new,
independent company – Opnext – they asked e21 to
provide a comprehensive communications package to launch
and position the new global brand. As part of this program,
e21 created an international corporate advertising campaign
to run in specially selected trade media in Europe, China,
Japan, and the US. e21 designed and produced this multi-national
4-color ad campaign with copy translations, as required,
provided by its global marketing agency offices in Asia. Opnext, headquartered
in New Jersey, designs, manufactures, and markets a wide variety of subsystems
for broadband fiber-optic networks.
Client: TSMC
Taiwan Semiconductor Manufacturing Company (TSMC) is the world's largest dedicated
semiconductor foundry, with revenues representing nearly 60% of the global
foundry market. TSMC has worked with our e21 Taiwan and China marketing agency offices on a variety of projects, including trade advertising campaigns to
launch new company services and annual reports and visual identity guidelines
to enhance the company's corporate image.
