Press Releases
U.S. Exports To China Top A Whopping $ 55.2 Billion In 2006
California-based e21 helps pave the way into the dynamic
Chinese market for leading U.S. companies
CALIF., — August 13, 2007—According to the latest figures from the 2006 U.S. China Business Council*, U.S. exports to China grew 32% from 2005 to 2006, 240% since 2000. China is not just a source of imports; it is also a large and growing market for U.S. exports. California, with record exports in 2006 of $9.97 billion, Washington with $6.8 billion, and Texas with $6.6 billion lead all states in the export race to China. Details of the export growth to China of these three leading states are:
| State |
Export Category |
Value |
Growth Since 2000 |
| California |
Computers & Electronic |
$9.97 billion |
181% |
| Washington |
Computers & Electronic |
$6.8 billion |
259% |
| Texas |
Chemical Manufacturing |
$6.6 billion |
357% |
While many U.S. companies desire to grow a brand name in this lucrative market, most do not have the local marketing or cultural knowledge to get established in the Chinese environment.
e21, a fast growing marketing communications agency has helped some of the largest U.S. corporations break into this new market. Headquartered in Silicon Valley, with offices in Beijing, Chengdu, Guangzhou, Shanghai, Hong Kong, and Taipei, the agency is positioned to tap into the accelerated growth of the Greater China market. Some of e21’s clients in Greater China include Sun Microsystems, Autodesk, Nike, 7-Eleven, Microsoft, and Shell Petroleum.
Joseph Sun, e21 founder and CEO said, “Our success over the years is due to our distinct advantages and clear differentiators. One of the key factors to doing business successfully in China includes finding good partners who have knowledge of the local market. At e21, we not only understand China’s unique business culture and customs, but we also have developed the all-important business and government contacts. We have a proven track record in successfully helping both small and large corporations establish market traction in Greater China. We look forward to providing strategic communications and project implementation to U.S. and global companies who are looking to grow their China business.”
"e21 has provided critical strategic public relations counsel to Magma and delivered tangible results to our PR efforts in Greater China," said Milan G. Lazich, Magma's vice president, corporate marketing. "e21 localized our Web site for both China and Taiwan, and arranged for Magma to host press events in Beijing and Taipei where some of our senior executives met with editors from key publications. We are pleased to partner with them in the Greater China market."
“With the establishment of a strong and extensive network of local media relations, e21 fully leverages its cross-culture perspectives to deliver customized public relations services, greatly enhancing overseas companies’ brand awareness in China,” said Jessie Hu, North Asia Marketing Manager of Wyse Technology Co., Ltd.
Also commenting on e21’s strength in the Chinese market, Dr. Wencheng Lou, China Country Manager, InnoCentive Inc, said, “e21 understands the culture, which is the critical element to establishing brand recognition in a new market.”
e21 successfully launched its online press release distribution tool called e21mediawire, (www.e21mediawire.com) recently. The new Web-based press release distribution tool will help international companies deliver their news directly into China to more effectively reach key decision makers through technology, business/finance and general interest publications.
About e21
e21 is a full-service public relations, marketing communications, and Web development agency founded in 1989, that specializes in helping companies develop and grow markets both in the U.S. and in Greater China.
U.S. based e21 offers its clients a native understanding of the language, business culture, and customs/ best practices of companies and consumers throughout Greater China. e21 services help companies entering China to understand the cultural and marketing environment there, increasing clients’ visibility, enhancing reputation and brand recognition, and driving customer acquisition and retention.
e21 is headquartered in Silicon Valley with offices in Beijing, Chengdu, Guangzhou, Shanghai, Hong Kong, and Taipei. For more information, please visit www.e21mm.com.
*http://www.uschina.org/public/documents/2007/04/uscbc_us_exports_china_by_state_2000-06.pdf.
