News & Press

e21 Strikes Partnership with International Media Provider Questex

Fremont, CA. — July 10, 2006—Marketing communications, exhibition, and event specialist e21, today announced that they have signed an exclusive partnership agreement with U.S.-based media provider Questex for a series of technology-themed conferences in Asia.

This strategic partnership acknowledges the synergies of both companies with their respective expertise in event management and information technology. Questex brings its strong edge in content development, invitation of industry experts as well as promotion through its leading magazine titles including ComputerWorld, ENA/Network World, Enterprise Innovation, and other media channels, while e21 specializes in event management, liaison with professional associations, speaker invitation, and sponsorship development.

"This alliance is a successful marriage of our expertise in IT and event management with Questex’s world class IT offerings and media channels," said Culsin Li, General Manager of e21 Hong Kong.

“Together we have created a series of marketing packages that include PR, speaking opportunities, advertising, and online promotions that leverage the strengths of both organizations," explained Questex Managing Director Robert Ferguson. "We can better serve our senior IT and management audience with content to help them make better informed purchase decisions, delivered in the format they want. And for vendors we can create unparalleled impact, both at the event, as well as in the offices of the decision makers before and after the event, right up to the point of purchase.”

A calendar of events involving authoritative speakers has already been planned including rolling out a Storage Conference in Q4 2006, a SME Forum and CIO Forum in Q1 2007, followed the InfoSecurity Conference in May 2007 and a Mobility Congress in October 2007.

e21 and Questex hope to extend the partnership into other emerging Asian markets, with China topping the list.

About Questex
Questex Media Group, Inc. is a global, diversified business-to-business integrated media provider, headquartered in Newton, MA. Questex Media serves multiple industries including technology, travel, beauty, home entertainment, landscaping, and industrial and specialty markets through a range of well-established, market-leading products and services. The company’s properties include 23 trade publications, 25 conferences and tradeshows, as well as a host of databases and online media brands. Questex Media has more than 400 employees in offices throughout North America, Latin America, Asia, and Europe.

About e21
Founded in 1989, e21 is an integrated marketing communications agency that blends strategy, creativity, and technology to help clients develop and grow business in the U.S. and Greater China. Headquartered in Silicon Valley, with offices in Los Angeles, Beijing, Chengdu, Guangzhou, Shanghai, Hong Kong, and Taipei, e21 is uniquely positioned to deliver its expertise in creative, exhibition / event management, PR, online promotions, and Web development. For more information: www.e21mm.com.