News & Press
U.S. Marketing Agency Unveils Unique Online Press Distribution Tool For Greater China Market
e21mediawire to meet increasing global demand for more effective public relations in China
Fremont, CA. – July 17, 2007—e21, a full-service public relations, marketing communications, and Web development agency, announced it has launched an unique online press release distribution tool called e21mediawire, (www.e21mediawire.com). This new Web-based press release distribution tool will help international companies deliver their news directly into China to more effectively reach key decision makers through technology, business/finance and general interest publications.
e21mediawire offers translation and localization of English-language press releases written in the appropriate Chinese style to increase news value and raise the likelihood of being covered by the Chinese media.
“We developed e21mediawire to satisfy growing demand for more effective, localized PR that will help international companies and organizations deliver their news directly to their target markets in China,” said Joseph Sun, e21 founder and CEO. “As the China market grows and matures, the demand for PR that’s more sensitive to local customs and language is increasing.”
Sun added, “We are a multilingual and multicultural agency. Our success in China is due to our understanding of the language and business culture along with our experience and commitment to developing and implementing effective marketing programs for our clients. e21mediawire is another tool in e21’s PR arsenal that allows us to deliver clients’ messages to intended audiences.”
e21mediawire is a distinctly China-centric news distribution network that targets the key decision makers who are driving the Chinese information technology revolution.
e21mediawire features:
- An extensive news distribution network primarily targeting China's print and online publications for I.T., business/finance and general news titles, reaching over 500 media and more than 1,000 journalists nationwide
- Easy-to-use Web-based service
- Monitoring of coverage
- Personal follow-up with media contacts
As an established communications agency in China, e21 is dedicated to working with global companies to better understand and conduct PR in China and to help these companies break into the dynamic China market with their news. With a client list comprised of leading companies including Broadcom, Ikea, Sun Microsystems and Microsoft, e21 is at the forefront of bringing best PR practices to China with services that include:
- Consultation
- Media relations
- PR and event program organization
- Press release distribution
- Clipping analysis
- Media training
- Web marketing
About e21
Founded in 1989, e21 is an integrated marketing communications agency that blends strategy, creativity, and technology to help clients develop and grow business in the U.S. and Greater China. Headquartered in Silicon Valley, with offices in Los Angeles, Beijing, Chengdu, Guangzhou, Shanghai, Hong Kong, and Taipei, e21 is uniquely positioned to deliver its expertise in creative, exhibition / event management, PR, online promotions, and Web development. For more information: www.e21mm.com.
