News & Press
U.S. Marketing Firm Well Positioned to Tap into Growing Chinese Exhibition and Events Market
Bilingual and bicultural agency demonstrates the best of two worlds
Fremont, CA. — Feb. 8, 2006—e21, a fast growing marketing communications agency, today announced its successful management of the 2006 China Expo Forum for International Cooperation (CEFCO) held on January 13 in Guangzhou, China. e21 was selected to manage the annual forum that was co-organized by the China Council for the Promotion of International Trade (CCPIT), the Global Association of the Exhibition Industry, the International Association for Exhibition Management (IAEM) and the Society of Independent Show Organizers.
e21 has offices in eight major U.S. and Greater-China cities, including Silicon Valley, Los Angeles, Beijing, Shanghai, Hong Kong, Guangzhou, Chengdu, and Taipei.
Joseph Sun, founder and CEO of e21 said, “e21 is in an excellent position to tap into the accelerated growth of exhibitions and international events that are taking place in China. e21 has developed a solid reputation for understanding the intricacies for implementing a successful exhibition that meets the needs of both the American and Chinese cultural and business requirements.”
During a plenary session, Ms. Gao Yan, vice chairwoman of CCPIT said, “The exhibition industry in China has achieved a steady growth of 20% for the past few years with more than 3,000 exhibitions held in more than 150 venues.”
Culsin Li, general manager of e21 in Hong Kong and South China, said, “We have a tested model that demonstrates the extent of our capabilities to manage these international events that will be increasingly held in China.”
About e21
Founded in 1989, e21 is a full-service public relations, marketing communications, and Web development agency that specializes in helping technology-based companies develop and grow markets both in the U.S. and Greater-China through the use of integrated marketing communications programs tailored for each individual client. e21 offers integrated marketing and communications services that increase visibility, enhance reputation, and drive customer acquisition and retention. Headquartered in Silicon Valley with offices in Los Angeles, Beijing, Chengdu, Guangzhou, Shanghai, Hong Kong, and Taipei, e21 is uniquely positioned to assist companies in both Asia and the U.S. For more information about the agency, please visit www.e21mm.com.
