1989 -
After many years as an engineer working in Silicon Valley,
Joseph Sun establishes Automation Plus, Inc (API) to
capitalize on new design and printing technologies
1995 - API expands services to include
public relations and event management. Changes name to
e21 Corp.
1999 - e21 appointed Advertising
and PR agency of record for Acer America
2000 - e21 acquires MagicMedia to
offer global marketing communications services in both
Asia and the US
2000 - creates eChina Forum, a multi-track
conference held in Silicon Valley, Taipei, Beijing, and
Shanghai, to address growing East-West business opportunities
2000 - acquires Web development and
engineering company, eServiceOffice, in Los Angeles to
offer integrated technology, strategy and creative services
2001 - manages “National Computer
Day” in China enabling 500,000 students to learn
basic computer skills
2001 - helps launch Microsoft Windows
XP and Oracle 9i into the China market
2001 - conceives, develops and manages
the annual InfoSecurity Conference in Hong Kong to address
the growing issues related Internet security in the greater
China Region (held in 2001, 2002, 2003).
2002 - helps Nike execute their largest
event in China, the "Nike Scorpion Knock-Out,” a
multi-city soccer event attended by over 20,000 people
during the Soccer World Cup
2002 - agency named second largest
public relations agency in the San Francisco/Silicon
Valley East Bay by American City Business Journals Inc
2002 - e21 becomes the leading independent
interactive agency in Taiwan with major clients 7-11,
Ford, Republic of China, Christine Dior, Kimberley Clark,
and Starbucks
2002 - FedEx selects e21US for comprehensive
ad campaign for supply chain services
2002 - e21 launches Channel Management
Services for Greater China with channel representatives
in 30 cities, supported by advanced Internet reporting
system
2002 - assists Cisco, Computer Associates,
and other clients overcome SARS crisis with eConference
online meeting system
2003 - becomes IBM’s exclusive
event management supplier for Taiwan and Hong Kong
2003 - develops ePR system for China
media relations, including China’s first electronic
clipping service and coverage metrics system
2003 - receives a Gold and Platinum
Magellan Award for public relations work from the League
of America Communication Professionals
2004 - continues work for InnoCentive
in China, implementing a massive recruitment campaign
for problem “Solvers.” This resulted in putting
China ahead of all other participant countries by achieving
the greatest number of Solvers within InnoCentive’s
four global market regions
2005 - e21MagicMedia is appointed as the event manager for Sun Microsystems' first JavaChina conference. Held concurrently in Beijing, Shanghai, Chengdu, Xian, Shenzhen, Nanjing, Dalian, and Hong Kong, this event attracts over 10,000 attendees, and is the largest software developer conference ever held in China history.
2006 - Appointed as event manager of the China Expo Forum for International Cooperation (CEFCO), and partner with International Media Provider Questex, for conferences in Asia, establishing e21 as a leading show management vendor to tap into the growing Chinese exhibition and events market.
2006 - Selected by Shell as the Shell Campus Brand Manager Programme (CBM) Manager in China, providing campus talent recruitment services for Shell China.