Joseph has molded e21 into a leader in integrated cross-cultural marketing and e-business applications. Joseph started e21 after more than ten years as a software developer, vice president, programmer, software project manager, project director, and marketing director. His vision for e21 combines comprehensive cross-cultural marketing solutions with technological expertise to provide clients with a full range of marketing services. Under his leadership, e21has developed an innovative mix of technology, creativity, and strategic resources to serve both Fortune 500 companies and smaller, emerging enterprises in both the US and Asia.

Joseph founded Automation Plus Inc. (API) in Silicon Valley in 1989 to capitalize on the emerging digital technologies that were transforming the marketing communications industry at that time. API grew throughout the 1990's to become one of Silicon Valley's leading high-tech agencies. Joseph then transformed API into e21 in 2000 with the merger of MagicMedia, based in Taiwan and China. He then acquired e-business leader, eServiceOffice, to blend database integration, customer relationship management (CRM), and advanced Web development into e21's marketing creative service mix.

Early on, Joseph recognized the enormous potential of China and the need for a specialized full-service agency to help US companies penetrate the Asia market, and help Asian companies market their products in North America. Today, e21 has helped many major IT companies - and other non-tech companies such as Nike, Ford, and Christian Dior - expand in Asia.

Joseph completed his BS in computer science at Chico State University and his MS in electronic engineering at Santa Clara University. He graduated as a member of the prestigious National Honor Society of Computer Science.

Victor Win

Function: Sr. Art Director
Marketing Experience: 11 years
Previous Affiliations: Pentagram (SF); Yu+Co; Tiffany & Co; Academy of Art University (SF)
Areas of Expertise: graphic design, packaging design, branding, art direction, web design and web development
Education: BFA in Graphic Design and MFA in Web Design, Academy of Art University (SF)
Special Talents: Victor is a DJ and fluent in 6 languages: English, German, Cantonese, Mandarin, Burmese, and Japanese

Maggie Yuan

Function: Director of Client Services, in charge of business development , APAC PR management and client services in between U.S. and China
Marketing Experience: Maggie was the China region director of PR division at e21, based in Beijing. She’s responsible for supervising integrated marketing communication programs for a number of key clients. With more than over 12 years experience in public relations, Maggie has managed more than 30 retainer-based consumer and IT clients before, ranging from software developer to telecom and semi companies.
Previous Affiliations: Account Manager at Euan Barty Associates
Areas of Expertise: Integrated market communications plan development, media relations, media training, content development and other PR/Marcom related work
Education: Bachelor Degree in Commercial and Economic Management and a Master Degree in Journalism at the People’s University of China