Joseph has molded e21 into a leader in integrated cross-cultural marketing and e-business applications. Joseph started e21 after more than ten years as a software developer, vice president, programmer, software project manager, project director, and marketing director. His vision for e21 combines comprehensive cross-cultural marketing solutions with technological expertise to provide clients with a full range of marketing services. Under his leadership, e21has developed an innovative mix of technology, creativity, and strategic resources to serve both Fortune 500 companies and smaller, emerging enterprises in both the US and Asia.

Joseph founded Automation Plus Inc. (API) in Silicon Valley in 1989 to capitalize on the emerging digital technologies that were transforming the marketing communications industry at that time. API grew throughout the 1990's to become one of Silicon Valley's leading high-tech agencies. Joseph then transformed API into e21 in 2000 with the merger of MagicMedia, based in Taiwan and China. He then acquired e-business leader, eServiceOffice, to blend database integration, customer relationship management (CRM), and advanced Web development into e21's marketing creative service mix.

Early on, Joseph recognized the enormous potential of China and the need for a specialized full-service agency to help US companies penetrate the Asia market, and help Asian companies market their products in North America. Today, e21 has helped many major IT companies - and other non-tech companies such as Nike, Ford, and Christian Dior - expand in Asia.

Joseph completed his BS in computer science at Chico State University and his MS in electronic engineering at Santa Clara University. He graduated as a member of the prestigious National Honor Society of Computer Science.