Culsin offers over a decade of experience in integrated marketing in the Greater China region. As founder of e21 Hong Kong and General Manager of the South China region, she oversees the overall business development and strategic planning for this office. Macromedia, IBM, Intel, SUN, Siebel, Computer Associates, Solidworks, Microsoft, Symantec and Veritas are some of the well-known companies that have benefited from her service.

At e21, Culsin created and developed the branded trade show and conference series for the International Printed Circuit Board & Electronic Assembly Show and MEDTEC China, and increased the e21 event management and marketing consultancy business in Greater China. Prior to joining e21MagicMedia, Culsin served key marketing positions at IDG World Expo Asia Ltd., a subsidiary of one of the world's largest information service providers, International Data Group, Inc, and the Swank Shop, a leading Asian high fashion retailer.